The Four Step Marketing Method consists of the following:
Step 1: Defining Your Unique Selling Point
What makes you shine amongst a sea of your competitors? If you can clearly define those qualities that makes your business stand out from the rest, then those qualities become your unique selling points. And remember, a good selling point shouldn’t be based on price, but on the value you give to your customers.
Step 2: Creating Your Platforms & Offers
So you need a place for your potential customers to find you and come in contact with your business. This could be your store, website, or even your salesperson…thus, your platforms. Offers are resources that you give away for free in exchange for contact information. This can be anything from a free ebook or video series, to an awesome $5 starbucks gift card (thank you very much)!
Step 3: Powering Up Your Marketing Arsenal
These are the tools and marketing techniques that drive potential customers to your platforms and offers. EVERYTHING MUST BE MEASURED if you want to determine how effective they really are.
Step 4: Deploying Your Marketing Automation
This is the strategy you set in place to keep potential customers and actual customers consistently engaged in your business.