What is SEO?
If you have been even a little serious with your online business, you have already thought about ranking better on search engines and read a little bit about SEO. SEO or Search Engine Optimization is a set of methods and strategies that help you to optimize your website to meet the search engine standards and gain better ranking in the search engine results.
Should I Be Worried About It?
In one word, YES.
Every business, irrespective of its size needs an online presence if it wishes to strive in the long run. The way we have been doing business is changing. Ecommerce is ever-increasing in popularity and as we move ahead in time, the brick and mortar businesses who are not moving online will have a hard time with their survival.
So, what is SEO to me?
It depends on what you want to achieve with your audience online. Every business is different but in the end, every business needs a user base that is loyal and supportive. If you are a business who sells cakes, you probably need more clients. If you are an online newspapers, you need higher readership and if you are an agency who deals in marketing, you need engagement. Depending on the kind of action you want people to carry out on your websites, the answer to ‘what is SEO to me’ will change.
What are the types of SEO?
Broadly, SEO can be divided into two parts: On-site SEO and Off-site SEO.
On-site SEO is the aspect of SEO that is directly under your control. It includes the content, the images, the website code and important SEO tags like meta description and keywords. All these factors are present on your website and can be changed at any time by you.
Off-site SEO on the other hand refers to all other efforts that you make to rank your site better. This includes creating and maintaining a backlink profile and a good engagement rate on social media profiles. These things are not always under your control and hence need comparatively more effort.
How can I improve my rank?
SEO is a complex thing. It is ever evolving and never ending. The popular search engines keep on changing their algorithm in order to produce better results. This precisely translates to the fact that you need to maintain your strategy and keep it updated as per the latest rules of the search engines. What makes this question even more difficult to answer is the fact that nobody knows what works the best. SEO is a game of speculation and all of us experiment and formulate strategies by learning from our own experiences.
Right now, or in fact at any given time, the best answer to this question would be by maintaining a quality backlink profile and a top notch on-site SEO profile. These two things will ensure that you emerge as a long-time winner. That being said, focus on improving your strategy every time a new update is rolled out by search engines otherwise you could find your website underperforming.
Do I need a team?
Not every business needs a team. Besides, not every business has a budget to employ a team. That is why it is a good idea to outsource your business needs. Let the people with an experience handle all your tasks. It could even cost a lot less than an in-house team.
Outsourcing also means that you would be cutting down on the overhead costs of computers, software, furniture and space. In addition, you will have time to focus on improving the overall customer experience rather than starting to learn things that others have already mastered.
What is the best advice for a business like mine?
Since you now have a general idea of what SEO is all about, you can decide to take some positive steps forward. Think about it…it is always a good idea to establish credibility with search engines. SEO not only ranks your websites, but it also helps you build credibility. And if you want to be successful online in the long run, you’re going to need both.