Should I use PPC or SEO?
Technically, you should use both. SEO is a long-term strategy that helps to generate traffic to your website organically (aka. FREE). While every business should engage in SEO, PPC offers a way to instantly get traffic to your website, by creating ads and paying each time someone clicks on your ads. It’s a great way to ramp up traffic in the short term while you build your long-term SEO strategy.
Do I really need PPC?
Aside from what we mentioned above, there may be times when you want to target specific customers for a promotion or event. PPC is great for this as it is a strategy that helps you get immediate results and quick returns on your investment.
What about competitor’s keywords?
Just because your competitor is using a keyword doesn’t mean you can’t! In fact, it is beneficial for new businesses to use competitors keywords to help gain traffic from those who are already searching for your products and services.
What is your PPC strategy?
We offer Adwords, remarketing on the Google Display Network and much more. Our plans include extensive keyword research, landing page analysis, reporting and analytics, and consultation from our PPC experts.
Do I need SEO in order to run a PPC ad?
Not at all! PPC campaigns are independent of Google search algorithms. Instead, your PPC performance rankings are based on your ad spend, quality score, content relevancy, and many other factors.
How long before my ads begin running?
Usually it only takes a few hours after a required Google review process, however on rare occasions it can take up to one day.