Do you have a business and are confused about how to promote it? Have you struggled with getting more traffic to your site? Or maybe you just don’t get digital marketing. We get it. Don’t worry, we can help.
Now, search engines can help people across the globe find you when they’ve searched for certain keywords that you’ve used on your website. This process is called Search Engine Optimization (SEO). There are a number of techniques that make up SEO, but in general, it is a very important part of driving traffic to your website organically.
Now you’ve probably heard of white and black hat SEO practices, and the label depends upon which techniques you are incorporating into your SEO strategy. White hat SEO refers to practices that are focuses on a human audience and completely follows search engine rules and polices. Black hat SEO techniques tend to focus more search engines, and usually do not obey search engine guidelines.
Even though search engines update their algorithms frequently, it is always better to be on the safe side by incorporating only white hat SEO practices in your digital marketing campaigns.
Here are 5 smart white hat SEO practices you should be doing now to increase traffic to your site:
1. Keyword Research
As obvious as this sounds, a lot of people don’t understand how important a well researched set of keywords is. This should be the foundation of any quality SEO campaign! Simpy put, keyword research involves investigating which search phrases or keywords are relevant to your business and industry, and then using those keywords within the content that you create in order to directly address that keyword. Of course there are other variables to consider like competition for that keyword (the number of companies trying to optimize their content for that keyword) or search volume (how many times that keyword is search in the geographic area that you are targeting). But if you find a keyword with low to medium competition and a good search volume, and then incorporate them into your content, your website traffic can increase when search engines display your website when those keywords are searched.
2. Providing High Quality Content
Ever heard of content marketing? If you’re not doing this already, consider this…content marketing is the second-factor used by Google in ranking websites. You should be creating great content that is explanatory and useful to visitors, and relevant. This increases your chances of being discoverable in search engines. You can also post conversational content that answers popular questions that come up within your industry or niche.
3. Incorporate Links
Yes, incorporating relevant links in your content is another factor search engines take into consideration for ranking content. However, the keys to incorporate the right links – they must be relevant to the subject matter on your website, and useful to your visitors. As a result, you could be ranked higher, and subsequently experience increased traffic to your website.
4. Captivating Title
Many of your competitors are trying to rank high on search engines just as you are…therefore you must find effective ways to stand out. Coming up with captivating titles may be what you need to capture the eye of your targeted audience. There are several tools out there that can provide you with inspiration…here are a few of our favorites:
These tools are easy to use (and free), and could be just the thing you need to craft awesome and captivating content for your readers!
Your content must be original…you can’t cheat on this one! If you want to truly incorporate white hat SEO tactics, you must post ORIGINAL content that is written for your human audiences. Google can easily detect if you’ve “borrowed” existing online content and spun it for your use. Article spinning is the practice of rewriting an article (sometimes automatically using an online tool) to avoid being penalized for providing duplicate content on your website. When you duplicate content or even “spin” it, you risk your website being penalized by Google and other search engines. This means that your SEO efforts are drastically and negatively affected, and it can take a long time to recover from being penalized.
In essence, make sure you are always incorporatingwhite hat SEO techniques in order to effectively increase website traffic without the risk of penalization.
What are your thoughts? What are some other things businesses should be doing now to incorporate white hat SEO techniques? Leave your comments below.